What is FIFA Ultimate Team (FUT)EA SPORTS FIFA 16 Ultimate Team is a massive online community of fans building, managing, and competing with their ultimate football team from the worlds best players in FIFA 16. Join over 15 million fans and take on the challenge of building football squads of the world’s best players by earning, buying, selling, and trading players with the Ultimate Team community. Play with your dream team and put them against your friends teams whenever you want. Create and manage multiple squads and take them into competition in online and solo single-player tournaments, all dynamically updated each week.What is a FIFA Ultimate Team Premium Gold PackExperience the excitement of opening packs. Each pack is a mix of 12 items, which may include players, contracts, stadiums, managers, staff, fitness, healing, balls, kits, badges, and chemistry styles. Gold Packs consist of players rated 75+ in-game, and include three rare items. Rare items include enhanced player attributes, longer contracts, and the most coveted players.What is a FIFA Ultimate Team Loan Player Ever wonder what its like to have a top footballer on your team Youll be able to try out some of FIFA Ultimate Teams most sought after players for a limited amount of matches.What is the EA SPORTS Football Club (EASFC)Experience footballs social network. Earn rewards, level up, enjoy live Challenges, and connect with friends. Everything within FIFA 16 is measured and communicated through EA SPORTS Football Club. Fans can earn rewards to unlock items from the Football Club Catalogue, and build their status as they climb 100 levels. Real-world storylines drive Football Club through regular challenges so that FIFA 16 will look, feel and play like the real-world season. FIFA 16 Product Positioning:Football presents the moment…FIFA 16 lets you make it beautiful.FIFA 16 Description:FIFA 16 innovates across the entire pitch to deliver a balanced, authentic, and exciting football experience that lets you play your way, in your favourite modes. With innovative gameplay features, FIFA 16 brings Confidence in Defending, Control in Midfield, and gives you the tools to create more Moments of Magic than ever before.